Update: Video now available. Check out Disney.com
A nine-minute sequence from Pixar’s RATATOUILLE will debut exclusively May 1 on Disney.com as part of a special cross-media promotion campaign. Disney will launch a daylong TV advertising campaign on May 1, which will be highlighted by a :90 commercial during American Idol.
“In a summer of sequels, we believe that inviting users to sample a chunk of the next masterpiece from Pixar is the most impactful way of demonstrating the film’s fresh comedy and originality,” said Jim Gallagher, president of Walt Disney Studios Marketing.
Source: AWN
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