Pixar’s WALL-E is leading a campaign by NASA and Walt Disney Studios to promote interest among schoolchildren in science and technology.
NASA and Disney have signed a Space Act Agreement for a series of educational and public outreach activities related to Pixar’s new movie, WALL-E, opening in theaters nationwide on June 27.
Disney has designed a :30 PSA featuring WALL-E for NASA’s television channels and Web site. The video is designed to draw students to NASA’s Web site to explore the agency’s missions. The WALL-E character also will be featured on NASA’s Kids’ Club page. In addition, Disney has designed a “movie surfer vignette” about WALL-E that touches on science and technology that drives NASA’s programs, which began airing on the Disney Channel in June.
Starting June 27 and running through August 27, the El Capitan Theatre in Hollywood will host a special NASA space exploration display, including imagery from the Hubble Space Telescope, which can be enjoyed by all guests coming to see WALL-E there.
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