Nickelodeon and Sony announced a global partnership today for co-developing and co-financing a range of television and music projects over a four-year period.
The deal involves developing and producing original movies and television series to be aired on Nickelodeon and multiple record releases.
“Music is in our company’s genetic code, and it’s so great to have it more deeply infused into Nickelodeon through this terrific brand extension and partnership with Sony,” said McGrath. “There’ll be some great new talent and content coming out of this deal, and we’re all excited about the TV and music we’ll create for the fans of Nick around the globe.”
Source: AWN
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