Disney to launch Cars game site

In 2008, Disney will launch an online game site based on the Disney/Pixar film “Cars,” Disney President and CEO Robert Iger said Nov. 29.

Disney is going to invest substantially in these types of sites over the next few years because of their potential in growing and maintaining interest in Disney film franchises. Instead of letting film franchises die, they can continue to live online, gaining new fans.

“You can live with and act with Lightning McQueen for years to come,” Iger added.

Via SF Valley Business Journal

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11/30/2007 | Films, Music Video Spotlight | Comments

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